Can your website be found? 90% of people will find websites through search engines and in the UK, Google accounts for over 79% of those click-throughs. With millions of searches being made every single day can you afford not to be found?

Search Engine Optimisation is the art and science of making your website rank higher in the various search engines without compromising your users (your clients and visitors) experience. This is an important aspect of SEO which is often overlooked by many SEO agencies. These agencies sole focus is getting you to the top of the search engines, but unfortunately this is not the Holy Grail of SEO. Don’t get us wrong, we also focus on getting you to the top of the search engine rankings, but we also understand that converting your visitors into clients, once they come to your website, is really what you are aiming to achieve. If people come to your website and have a bad experience or can’t navigate through your website, they will leave without performing your desired action. There is no point in getting visitors to your website if they never convert.

This highlights a common misconception about Search Engine Optimisation. Most people believe that higher rankings alone will bring great results and in some cases they will, but for the majority of websites, a range of different issues need to be considered in order to achieve great results.

Some of these issues include:
 

• Are your webpage titles and descriptions conveying the message you are trying to deliver to your potential clients? If not you could be loosing clicks or worse only attracting uninterested visitors, which never convert.
• Are your webpage titles and descriptions enticing people to click on your link when listed on the search engines? Most people don’t consider this aspect of SEO, but there is no point in ranking at number 1 if no one clicks on your website listing because it is seemingly not relevant.
• Are you ranked high for the correct keywords? High rankings can generate large amounts of traffic, but rankings for the wrong keywords could mean disaster, as that traffic would be worthless. Being ranked high for the right keywords is crucial for all SEO campaigns. There are different stages in the buying cycle, which are reflected by what phrases the user is searching for. Different search phrases will have to be optimised depending on which stage of the buying cycle you are trying to attract new clients at. This is why all our Search Engine Optimisation packages include extensive keyword research, which helps us get it right the first time.

When done right, SEO has proven to be one of the most cost effective forms of marketing available, both online and offline.